If you love getting what you want because you're rich, here's where that stops: buying a new Ferrari. They want to get to know you. You build up a reputation by your passion. You need to pick up a few pre-owned vehicles, go many high-end car shows, connect with your local Ferrari dealer and develop your relationship over time. I all culminates in taking a Ferrari driving course and, ultimately, making a pilgrimage to the factory in Maranello, Italy. Then, perhaps, you might get to purchase a new one. No guarantees. And if you take the Ferrari brand lightly, disrespect your vehicles or merely want to invest in them, you can be banned. No Ferrari for you, no matter how wealthy or famous you are.
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In addition to high-end restaurants, Gordon Ramsay can often be found at Formula One events around the world, and behind the wheel of his own collection of beautiful, high-performance cars. He has a stable full of names like Ferrari, McLaren, Aston-Martin, and Porsche, even a KTM X-Bow. He shares his passion with YouTube followers, and his style and dignity undoubtedly connected with similar values at Ferrari -- even if he can be a bit rough around the edges at times.
Forbes has estimated Ralph Lauren's collection of over 70 classic and high-performance cars at over $300 million. Seventeen of his vehicles were included in an exhibit at the famous Louvre museum in Paris. Only hand-picked groups get to see his collection up close, so it's not surprising his passion for exclusive Ferrari and appreciation of their intense love of style have drawn their interest. Mr. Lauren has a personal connection with each of his vehicles, from the driving experience to, in the case of his 1950 XK120 Jaguar, the custom blend of British Racing Green he personally designed.
Dwayne Johnson, known as "The Rock" in professional circles, which include acting, wrestling, and producing, also has an impressive car collection. Ranging from a custom truck based on a Ford F-150 to an exotic Italian Pagani Huayra, he also received a white LaFerrari for his use, but, sadly, his physique makes him more of a muscle car and truck man. Still, the provision of such a rare and exotic car shows that Ferrari holds him in high esteem.
Another professional wrestler with an impressive car collection, what John Cena owns, is mostly a who's who of American muscle cars. Still, there's a Ferrari 360 Spider, which he loves in the mix. In fact, he apparently had a poster of it on his wall as a kid -- dreams do come true! When he had a chance to check out a Ferrari 430, it was clear just how authentically excited he was by the vehicle.
In the role of The Fast and the Furious' Letty Ortiz, Michelle Rodriguez portrays a woman with a passion for cars, but it's no act: she's a Texas girl with a love of cars in her blood. Though she is building a car collection as her film earnings take off, her past wild ways have led her to spend most of her driving time behind the wheel of a Prius these days.
Chris Evans was on the BBC's Top Gear for only a handful of episodes and headed out as fans turned away from his presentation style, but he did make a hit with his mostly-Ferrari car collection. It includes a 1961 Ferrari 250 GT California, which he surrendered to James May, the most careful of the show's drivers, during an episode. He owns at least seven others, but that one, in particular, was also owned by Steve McQueen and James Coburn and valued at about $7 million.
Lead singer for Jamiroquai, Jay Kay is also a rare car fanatic, with over 50 in his collection including several classic Ferraris and both a LaFerrari and an Enzo. He hits the car shows and concourses, enjoying his passion for cars and doing his own hunting for further additions to his garage. If there were a formal knowledge test for entry into the Ferrari VIP world, chances are he'd pass easily.
Ferrari VIPs include modern celebrities like rappers and social media stars such as Josh Cartu, who, in addition to his day job, is a driver with team AF Corse. He counts the F12tdf among the favorites in his collection though he has also spent nearly $2 million on a rare white LaFerrari Aperta. He also competes in the Gumball Rally and is a qualified fighter jet pilot.
Internet security made him his millions, many of which he has been investing in a collection of classic Ferraris including a 1986 Testarossa, 2013 599 Aperta, and 2011 458 Italia along with several others. His recent claim to fame is a starring role on ABC's Shark Tank. He has been quoted as saying that a key to VIP status is understanding that the Ferrari is a work of art and a labor of love produced by a company whose employees have a passion for their work.
Cornelia Hagmann's late husband was a well-known Ferrari collector who gave her a LaFerrari shortly before he passed away. She's an artist of Austrian heritage living in Switzerland. She is another on this list of VIPs who expressed appreciation for the Ferrari as a work of art.
As a business mogul who initially made her name as a reality star, Kylie Jenner has more than earned her place with her collection of Ferraris, which includes a 458 and 488 Spider. Her new LaFerrari, one of only 500 made, was apparently a "push present," a gift from the father of her baby, Travis Scott. It raised the question among some about whether the purchase qualified because it was intended for her, or on his own merits?
Canadian Rapper Drake is the owner of an extensive luxury car collection including, reportedly, exotic cars such as the Bugatti Veyron, McLaren Convertible, and Bentley Continental GTC. He combines modern star status with a solid image tracing back to a role on Degrassi: The Next Generation and expanding to a career as a musician, record producer, and businessman as well. Ferrari executives' eyebrows might have risen when he made his yellow LaFerrari "fly" during a performance tour, but small excesses are apparently forgiven.
Rapper Tyga, an ex of Kylie Jenner's, hasn't fared so well in the eyes of Ferrari executives. Word has it, according to TMZ, he may not have reliably handled his luxury car finances, with tens of thousands in lease payments outstanding on a Ferrari and a Rolls. If so, that would at least not make it easy to qualify on the long-term dealer relationship criteria.
Chris Harris is another Top Gear personality who, unlike Chris Evans, hit a big banana peel in the eyes of the company. He wrote for an online car site about Ferrari's alleged practices in preparing cars for media performance tests. Not only is he not likely to be invited to purchase a new Ferrari any time soon, but he's also been taken off the journalist loaner car list. No Ferrari for you, Mr. Harris -- not even a little bit.
Bill Ceno is a multi-car Ferrari owner and even got his hands on an Aperta for above-list pricing. He still didn't make the VIP list and admitted that he does realize there are many criteria involved in being selected, and even those who solidly meet many of them may not be part of the core group invited to buy new, exclusive models.
Joel Zimmerman, otherwise known as Deadmau5, wrapped his 458 Italia in a "Purrari" Nyan cat outfit, inside and out. This Japanese pop -- Pop-Tart actually -- style got him a quick and quite annoyed response from Ferrari, which included "remove that stuff immediately" and implied, "no new Ferrari for you."
David Lee's non-VIP status is something of a mystery. He's got the money, connections with his local dealership in Southern California, and already owns quite a few. He's been to Concours d'Elegance events and did the driving school and factory pilgrimage. But no, no new Ferrari for him either. One big possibility: Lee posts on Instagram about his "Ferrari lifestyle," a lot. He has over 700,000 followers. Ferrari might see him as using public opinion to sway their decision. Who knows?