The Tacoma consistently hits all the right spots of its extremely loyal fan base, especially the Americans. Consumers love it because its girth is better than that of a full-size pickup. It was one of the best-performing midsize pickup trucks in 2018, selling up to 245,659 vehicles, a rise of 24 percent from the previous year. In 2018, the Tacoma achieved more than double the sales of the full-size Tundra pickup. The segment of midsize pickups is so competitive that it is even adding around two new entries: the Jeep Gladiator and the returning Ford Ranger.